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Four Winds Exhibits at the Annual Ski Show

Story by Tony Zasadney, PR Director Photos and captions by author

Categories: News, Past Event Summary

Four Winds Exhibits at the Annual Ski Show

Above:  Our splendiferous Showbooth, details within story below. 

We experienced a pretty good weekend at the 2017 Windy City Ski and Snowboard Show in Schaumburg. There were four ski clubs* including ours, that exhibited, and visitor traffic to our booth was encouraging. The crowds seemed as heavy this year as 2016, no surprise there, but what seemed a nice surprise, due to the efforts and alertness of our volunteers, were the number of names we collected through the newsletter-offer mailing list sign-ups (three free electronic issues to Snow Times; meaning “potential leads”). We can attribute improved show numbers this year to the salesmanship of our crews at the booth:

Moreover, our own booth the entire weekend was busy and looked pretty good. In it were easels displaying two new glossy color posters of past ski trips and events, designed by Judy Swanson, The booth was well stocked with updated color club brochures (“trifolds”) containing year-specific black-and-white trip slips (“inserts”. There were event and activities flyers provided by Sheri (also our social committee co-chairman), and of course, the digital smartphone sign-up register for limited free Snow Times subscription, provided by Communications Director Phil W.

Members of the Club Booth Set-up Crew were (Thursday:) Patrick C, Gregg S, Sheri Butler, Russ Butler, Tony Z. Poster Setup: Judy & Curt Swanson with Philip and Jamie.

Weekend volunteers: (Friday:) Dave B, Diane B, Pat M, Rich F, Rick B, Christy B, Nancy U, Jackie U. (Saturday:) Tony Z, Sarah C, Sherie H, Phil W, Ben W, Russ/Sheri B, Natalie B, Kathy M, Rich F, Jack G. (Sunday:) Rich F, Caroline K, Sherie B, Evanna S, Beth O, Gregg S, Pat C.

 About this time of year we may be receiving visitors to our club at the general meetings, and so, who will be there to meet them and greet them? Well, all of us, hopefully, but a special cadre of greeters to meet these visitors officially could go a long way to an improved perception of the club. The greeters, volunteers all, could wear an identifying pin and help the visitors circulate. Please let PR or Social know if you’re interested in helping out as a greeter.

*The names of exhibiting ski and snowboard clubs were: Chicago Club 50, Sanctuary Ski Club, American Blind Skiing Foundation, Four Winds Ski Club. Non-Skiclub-Organizations (NSOs) exhibiting were: CMSC (Chicago Metropolitan Ski Council), PSIA (Professional Ski Instructors Association), and National Ski Patrol. And, of course, the premier Viking Ski Shop anchored the show with its impressive display tent. Viking’s owners, Bob Olson and Chris Bachman, co-founded Windy City Ski Show several years ago and were also present. In addition to Viking, other show sponsors were: Shred Shop, Scandinavian Ski Shop, King Keyser, Subaru, Boyne, Indianhead, Granite Peak and many more.

We experienced a pretty good weekend at the 2017 Windy City Ski and Snowboard Show in Schaumburg. There were four ski clubs* including ours, that exhibited, and visitor traffic to our booth was encouraging. The crowds seemed as heavy this year as 2016, no surprise there, but what seemed a nice surprise, due to the efforts and alertness of our volunteers, were the number of names we collected through the newsletter-offer mailing list sign-ups (three free electronic issues to Snow Times; meaning “potential leads”).  We can attribute improved show numbers this year to the salesmanship of our crews at the booth:

Moreover, our own booth the entire weekend was busy and looked pretty good.  In it were easels displaying two new glossy color posters of past ski trips and events, designed by Judy Swanson, The booth was well stocked with updated color club brochures (“trifolds”) containing year-specific black-and-white trip slips (“inserts”. There were event and activities flyers provided by Sheri (also our social committee co-chairman), and of course, the digital smartphone sign-up register for limited free Snow Times subscription, provided by Communications Director Phil W.

Members of the Club Booth Set-up Crew were  (Thursday:) Patrick C, Gregg S,  Sheri Butler, Russ Butler, Tony Z.  Poster Setup: Judy & Curt Swanson with Philip and Jamie.

Weekend volunteers:  (Friday:) Dave B, Diane B, Pat M, Rich F, Rick B, Christy B, Nancy U, Jackie U.  (Saturday:) Tony Z, Sarah C, Sherie H, Phil W, Ben W, Russ/Sheri B, Natalie B, Kathy M, Rich F, Jack G. (Sunday:) Rich F, Caroline K, Sherie B, Evanna S, Beth O, Gregg S, Pat C.

About this time of year we may be receiving visitors to our club at the general meetings, and so, who will be there to meet them and greet them?  Well, all of us, hopefully, but a special cadre of greeters to meet these visitors officially could go a long way to an improved perception of the club. The greeters, volunteers all, could wear an identifying pin and help the visitors circulate. Please let PR or Social know if you’re interested in helping out as a greeter.

*The names of exhibiting ski and snowboard clubs were: Chicago Club 50, Sanctuary Ski Club, American Blind Skiing Foundation, Four Winds Ski Club.  Non-Skiclub-Organizations (NSOs) exhibiting were: CMSC (Chicago Metropolitan Ski Council), PSIA (Professional Ski Instructors Association), and National Ski Patrol.  And, of course, the premier Viking Ski Shop anchored the show with its impressive display tent.  Viking’s owners, Bob Olson and Chris Bachman, co-founded Windy City Ski Show several years ago and were also present.  In addition to Viking, other show sponsors were:  Shred Shop, Scandinavian Ski Shop, King Keyser, Subaru, Boyne, Indianhead, Granite Peak and many more.  


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